How To Design A Website That Is Law Client Friendly
A good website design will always impact your client positively. If you are still using the old fashioned principles, you should note that you are doing yourself a lot of harm and this is not healthy for your clients. Have a look at the following principles that might help you develop that website that your law clients will feel comfortable with.
Always keep the lead a form simple. The leads that you use in your website should be straightforward and should not be complicated to the viewer. When you include emails address, phone number and a message this might be quite plenty. You will realize that clients will ignore almost each field you want them to fill. Zanes Law keeps its leads as simple as possible to acquire the targeted information.
One goal, one button policy. This is also termed as the attention ratio. One the goal should be included per page. By taking “sign up for free consultation” by adding more content to this button it will lose the attention. If you add more buttons and links to your initial consultation will become weaker and weaker.
Use emotive copy. It is not true to say that law website should consist of professional law wordings. The website should show professionalism but should also have some emotions in it. Compare these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The the second statement will catch the attention of the clients as compared to the first one. Zanes Law has benefited much from this kind of approach.
It is also vital that you add social proof to every page of your website. Trust is all that drives law, and for this reason you should prove proof by including your social widgets showing testimonies and reviews from customers.
So as to have your site at the top of search engine it is crucial that you optimize it. The backlinks that you use should be properly defined. Search engines will neglect suspicious links and recognize the strong organic links.
Do not use the home page as the landing page of your website. These are one of the things that most people normally neglect. The The best place to drive traffic in your website is that page that will include the specific service that you offer to the clients. This is a technique used by Zanes Law to get more orders.
Always make sure that your blogs are live. When a person pops in to your website and notices that you have not updated your website since the last two years, he or she will be very disappointed with your services. To get more insight on this consider visiting Zanes Law.
Last but not least avoid stock images. Zanes Law uses original, interesting photos to create more attention to law clients.