Things to Consider when Hiring a Law Firm Marketing Consultant
When it comes to hiring a law firm marketing consultant, there are numerous factors that you need to consider. As a lawyer, you well know that there are rules that you must follow in your efforts to market and advertise. These restrictions do not apply to those other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
Here are some guidelines on how to go about hiring a law firm marketing consultant.
Is the Consultant a Lawyer?
If you hire a consultant who is a lawyer, then you are sure that they know exactly where you are coming from. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. When you hire a legal marketing consultant; you can get to enjoy some peace of mind knowing that they are aware of the State Bar rules and they will abide by them. You must know that law firm marketing is completely different from other general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
Flexibility in their Payment Structures
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee charge helps you in making a budget of your firm and gives you the peace of mind knowing the amount you have to pay for the service at the end of the agreed time. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Your Personality and Personal Preferences Matter
There several marketing techniques. You can use such techniques like direct marketing, blogging, public speaking, a podcast series and other such activities to win clients. Your comfort zones and personality must be considered to ensure that your marketing strategies are effective and profitable. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. This way, you will make it through with the marketing efforts with a lot of integrity.
There are numerous ways of attracting people to know, trust and like you, but only if you choose ways that complement your personality, business goals as well as preferred communication style.